With so much content to manage, the goal of this redesign was to channel users based on their specific needs.
One of my favorite projects to work on, this site provides users in-depth access to a database of digital classifieds.
To reflect the simplicity of this product, this page illustrates the simplicity of its use.
describing what Mesa does was difficult even for them—but the help of a simplified design direction and clearly stated goals, their ample resources are more easily navigated.
ALCHEMY COLLECTIONS FURNITURE
What started off as a simple UI revamp eventually evolved into an entire redesign, complete with custom icons and a full-blown e-commerce system (provided by eROI.)
Once a user has been pointed in their desired direction, they are presented with clear and accessible options.
LIVESTOCK TRADER SEARCH RESULTS
This page allows users to scan their results while giving mulitiple options to expand upon or redefine their search criteria.
With only three products, this page makes it easy to view and compare one's options.
Given a new, more manageable article size, space is left available to the left for sorting articles as well for a member synopsis.
ALCHEMY COLLECTIONS PRODUCTS
The clean, modern furniture and photography are echoed in the simplicity of the product display itself.
LIVESTOCK TRADER CLASSIFIED
While containing a lot of information, the content of the classifieds is broken up into easy to understand sections with a clear call to action.
MESA ABOUT US
Throughout the site, gears are used as a primary visual element, with their arrangement acting as a metaphor for the purpose of the page. The interlocked gears on the "About Us" page represent the unity and collaboration MESA has established.
ALCHEMY COLLECTIONS SOFAS
This page illustrates the many custom sofa options Alchemy Collections are able to provide to their shoppers.